Don't Put Your Blog Title On The End Of Post Titles

You know all those blog experts who tell you that adding your blog title to the end of post titles is good SEO? Guess what? It's not.

I had been noticing for some time that my posts weren't showing up in search results very well like they once did. It seemed like traffic was slowly decreasing so I decided to do a little experiment. I surfed around the web looking at some of the top blogs in a variety of fields like technology, politics, news, business, etc. I noticed the one thing most had in common (other than great content) was their post titles.

The vast majority of them used this format…

%post_title%

Here's the format I was using…

%post_title%  |  %blog_title%

So I decided it was time for a change. I went under my All-In-One SEO settings and changed my post titles.

Its been nearly two weeks and I can tell you that my search engine traffic has more than doubled. Each post seems to get a far better search engine ranking when the post title is all by itself. I think Google in particular liked the blog titles attached a couple of years ago, but it really seems like that's no longer the case.